About Usjesse
Image of Gene Morgan in front of our building

In 1953, Gene Morgan started his insurance agency in Livermore by selling home and life insurance door-to-door.

Shortly after, he opened his first office location on P Street. From there (along with his wife Isabel), he began offering all other lines of personal and commercial insurance. In 1963, he bought the office building at 2020 Fourth Street. Gene Morgan Insurance Agency has operated there ever since.

Gene’s son, Mike, joined the business in 1979 following a career in the Navy and as a Deputy District Attorney for Alameda County.

After graduating from UCLA in 2007, Gene’s granddaughter Michelle began her insurance career by joining the agency full-time.

After Gene’s passing in 2010, the agency has been owned and operated jointly by Mike and Michelle.

Image of Gene & Mike Morgan

For over 65 years, Gene, Mike, and Michelle have created a legacy of providing complete and professional insurance coverage for Livermore and the East Bay Area.

Image of Mike & Michelle Morgan

Gene Morgan Insurance Agency carefully tailors insurance programs to satisfy all client needs by providing coverages including home, auto, commercial, life, health, disability, and more. The success of the agency is due largely to providing superior customer service, low and competitive rates, and the agents’ ability to understand individual and unique customer coverage essentials.

The agents of Gene Morgan Insurance take the mystery out of insurance and ensures that all clients are properly covered for their current and future needs. They always find insurance companies that will provide the best value for the premium paid, all while producing a superior standard of insurance protection.

Gene Morgan Insurance represents companies that provide reliable insurance policies, excellent customer service, with an outstanding reputation for fast, fair, and thorough claims processing.

Currently, Gene Morgan Insurance Agency has nine licensed insurance agents in the office including Ofelia, who has been with the agency for 20 years, and Karla, who has been with the agency for 15 years. Both are bilingual English and Spanish speakers.